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Search Engine Optimization Campaigns
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. The earlier or higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
How to Effectively Build an SEO Campaign
Start a pay-per-click campaign
What we’ll need to do first is to follow the keyword research steps and then start a pay-per-click campaign using those keywords and phrases. This will show us the exact keywords that convert your website visitors into customers.
Build links
Once we’ve figured out what keywords to go after, we need to start building links. You need these links to be highly relevant to your business. When building links, we should ideally point them to internal pages that are highly related to that keyword. By following this strategy for all of the terms we want to rank for, we’ll naturally boost your traffic over time.
Build a Facebook fan page
With a Google Analytics account, you have access to over 100 different websites. All of those websites have in common Facebook pages. If you aren’t on Facebook, you’re missing a lot no matter of the industry you are in. If you build a Facebook page you will have huge audience to drive traffic back to your website. Plus, page likes should help boost your rankings as social signals are used within search engine.
Build Twitter profile
Just like Facebook, Twitter also happens to be one of the top ten most popular traffic sources for all of the websites with Google Analytics account. We can build for you a Twitter profile to boost your social signals and drive traffic back to your website.
Write content
Blogging is a very powerful tool for your online business. For the last five years, it has been the number one revenue generating marketing channel for a lot of business. A blog can do wonders for your business. You shouldn't have immediate results but within a year, your blog should be very appreciate if you are writing great content.
Google Plus and on page optimization.
Those are the basics that you have to do, no matter what if you want results with your SEO Campaign.
Conversion optimization
Conversion optimization only started to become popular in the last years. By optimizing your website for conversions, you’ll be able to continually spend the money you need to in the future.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
If you want to determine how much work is needed to get your website ranked we must first analyze your website, your competitors websites, and perform keyword analysis. Only with this information we can determine how much work will be required to get your website ranked in first pages. Our SEO team use industry leading software to analyze your website, perform competitive analysis, and industry.
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