Do Not Track is a technology that lets users express their preferences around online tracking while browsing the Web. Advertisers, analytics, publishers and other online services that respect the DNT signal will limit the behavioral tracking of their users. By creating a simple, persistent and technology-neutral preference, Do Not Track will enhance users' control of their browsing information and improve their online privacy.

The HTTP/DOM mechanism for expressing a Do Not Track preference and policies for server-side compliance are both currently in the process of standardization in the Tracking Protection Working Group.

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