As they say in real estate, there are three important rules: "Location. Location. Location." If the Mona Lisa were stored in my aunt's garage, it wouldn't have the effect on people that it does hanging in the Louvre. It's still the same painting, but if it were sitting next to cans of old paint, a dirty lawn mower, and a dust covered junker car it takes on the aspect of its surroundings.
Now, I don't think that most people have a "ghetto" location on their Web pages, but effective placement provides the visual hierarchy and structure to your Web page. If you can engage your customers through an interesting and compelling design, you've done half the work.
Posted in: Web Design and Applications