When we're building Web pages we often focus on the stuff that shows in the design, you know, the fonts, colors, images, etc. But often the part of a design that has the most impact is the part that doesn't really show – the white space or negative space between the elements. Unfortunately, most Web designers (and many Web clients as well) think of white space as "empty space". In other words, it's space that could (and should) be filled with content to get people to read, click, and buy. But white space serves a very important purpose. White space sets the tone of your design and affects the usability dramatically.
Posted in: Web Design and Applications