A non-tech person can use Google’s Page Speed Analyzer to check the page speed rating assigned by Google. There are several advantages to using this tool:

  • It’s Google’s test and Google uses page speed, in part, to determine search rankings
  • You can easily see how you compare to competitors by looking up their pages
  • You can input any page on your site to see how it performs (though it doesn’t always work well for checkout and cart because of coding that protects personal data from customers)
  • It produces a list of suggestions for you to implement in order to improve load time

Google has also added tools in Google Analytics and Webmaster Tools. All of these are accessible and easily understood by non-technical users.

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