It is surprising how many Enterprise Edition users are not taking advantage of full page caching, one of the key features available to improve page load times. Most often, it is turned off because your design (theme) conflicts with it. If that is the case, you should be asking how you can modify your design to allow for it. You should also make sure you your team knows how to segment customers, add banners to timed promotions, set up private sales, stage content and other features unique to Magento Enterprise Edition. It’s important to test, test and test again to determine what works best for your type of products and services.

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