Search engine optimization or SEO has been is a hot topic from the beginning within internet community. It’s like a gold rush. Everyone is trying to optimize their websites and ready to pay huge amount of money for this service. Purpose of this article is to show you SEO is nothing that can’t be done by website owner on his/her own.
I would like to offer this simple six steps process that can be applied to any websites including of Joomla CMS. When I begin writing article for my site, SEO is always in my mind. When search engine crawls the website the following areas will be taken into consideration and play the vital role in proper site indexing.
Before jumping into the details of SEO let’s pause and ask ourselves one simple question. Whom am I writing to? Am I writing for search engine or visitors of my site? SEO is an approach or technique that should be applied to article and concentrate main attention on the reader of your article and the message you are communicating.
Keywords Research – When you think about the article, think about buzz words. Create a list of keywords first and use them during the article writing process. Research these keywords for popularity using free Google Adwords tool considering content description and main content as well and Meta tags as well.
Content – Article should be unique on your website. Using keywords effectively within the article to support main idea will help SEO significantly. However, overusing them will create sense of busyness and confusion. Flow of article is important for the reader. Using h1 and h2 to highlight the paragraph will bring attention of search engine to the text.
Page Title – Your article’s title should include one or two main keywords. The title itself should not be too long, however descriptive enough to catch visitors attention. Search engine evaluates title, which is the first that is indexed and displayed on the Google search page result.
Meta Description – Write unique description of your article. This part is displayed as part of the search result as well, and plays critical role for the user to decide if he/she wants to read that article. Incorporating keywords effectively will create appealing description and will want to visit your site, which means more traffic to your site. Description should always complement title of the article.
Meta Tags – It is another very important aspect of article optimization. Meta tags describe the page in the form of keywords or short phrases. Placing high value tags relevant to the subject will complement the article. Filling up with generic tags can only harm your reputation and your site can be flagged on the internet and eventually removed from search engines.
Links – Building good inbound and outbound links to the content will create visibility of the site as well as credibility for the content. This will also help to bring new your site visitors. When links are exchanged always keep in mind who is linking to your site and what types of links are allowing to be published on your own site. Outbound links will complement, endorse a site and creates association. I always keep in mind following factor. Do I want my site visitors to visit that particular site? Do I want to be associated with that site? Always think about safety of your visitors as far as content, etc.
I hope article helped you to learn about SEO and how simple it can be and easy to apply to any website. As far as Joomla CMS is concerned website template should also be considered as part of this process.